What does it mean? This (from here) is a solid definition:
es la verguenza que sientes tu cuando alguien relacionado contigo (pero que no eres tu) hace algo que te parece totalmente incorrecto, inoportuno, desafortunado… en tu presencia y de mas personas, momento en el que te gustaria poder desaparecer, salir corriendo, volando, volverte invisible, retroceder en el tiempo, etc…..
Google Translate + my tweaking (I learned a lot from this heh..yes my Spanish sucks):
It’s the shame you feel when someone associated with you (but not yourself) does something that seems to you as being totally incorrect, inappropriate, unfortunate… in your presence as well as others’, and a moment in which you want to be able to disappear, run away, fly, turn invisible, go back in time, etc…..
Essentially, the phrase is colloquial and means “shame for someone else”. It’s that feeling you get when someone else does something embarrassing and you dread the reaction other people are going to give to that person.
There seriously needs to be a word for this in English. I experience it almost daily.
It’s a great podcast.