Just saw an ad for a local nightly newscast. Nothing too atypical, though the usage of the word “believable” struck me as…odd. In paraphrase:
“We’re determined to be the most believable and trustworthy newscast.”
I can buy “trustworthy”, even though every other newscast ad ever probably says the exact same thing.
But about that other word… So the [...]
Archive for September, 2009
Making a newscast “believable”
Posted in Stuff for Language Nerds, tagged English, language on September 4, 2009 | Leave a Comment »
